Friday, 13 December 2013


You just have to watch this video,  its so funny to see, but if this is your toddler its not so funny if your ipad or phone is in their merciless hands!!

Oh how I wish I had this LifeProof all-protective nüüd case for my new Samsung Galaxy phone before I dropped it, it was in a protective (so I thought) case but sadly the corner was not covered.

A cool £150 to replace the screen, after 4 weeks use and I'm still waiting.

I am immensely happy that LifeProof asked me to feature them as I now know what I am going to buy. My phone is going straight into it as soon as I get it!!

Have you had any disasters with your phones or tablets?

The survey below shows how many parents let their children play with their smartphones and tablets, I would be too scared!!


The results of the study commissioned by LifeProof, award-winning maker of all-protective, everyday cases for smartphones and tablets, also show that more than half of the 2,000 parents studied allow a child aged three years or younger to use their phone or tablet, with a third of parents remarking that their child is increasingly interested in using technology so they can ‘be like mum and dad’.  And why play with your own toys when you can play with a smartphone or tablet?  Nearly two thirds of parents said their children would opt for technology over their usual toys if given the choice.

Baroness Floella Benjamin, OBE commented on the research: “Gadgets are a part of everyday life and are here to stay – but should be used as part of a child’s creative development along with other stimuli.  There has been much written about the use of gadgets by children, and technology is becoming a vital part of everyday life – but of course, as with everything, should be used by children and teens in moderation. 

“Children shouldn’t be passive when it comes to technology, they need to be in touch with it, and learn to be creative and inventive, because ultimately there are many long-term benefits.

It’s not just young children, our teenagers are also very much in touch with technology. It’s very much part of their lives when they’re out and about on school field trips, at festivals or camping excursions with friends.”

The average parent hands over a gadget to their kids at least three times a week because they themselves are exhausted, while six in ten use time on a smartphone or tablet as a way of rewarding their young ones for good behaviour – and it’s clearly paying off!  A quarter of parents report that their children are already far more proficient at using a smartphone and tablet than them and a further three quarters believe that the ability to engage with technology is a crucial part of their child’s development.

Steve Daverio, MD of LifeProof said: “It’s great to see how many parents are using their smartphones and tablets as educational tools for their children - and that even the very youngest members of the family have something to gain from using these devices.  With over half of parents revealing their children use apps better than they can, the study shows a real trend towards children using gadgets as part of their learning and development.”

Inevitably though, the damage toll to gadgets across UK households is high with a fifth of parents having had a phone or tablet broken or screen cracked after handing it to their children.  The average parent has spent £110 in the last year fixing gadgets, while two electrical devices have been broken by kids in the last 12 months alone.  The most common cause of damage is items being dropped in the house, while spillages and gadgets being lost were also seen as everyday occurrences.

Daverio added: “Let’s face it broken gadgets are a sure fire way to put an end to family harmony! We know that things don’t always run smoothly, and that’s why we’ve developed a range of everyday cases for smartphones and tablets that are water proof, dirt proof, snow proof and shock proof, allowing even the very youngest users to take devices anywhere and everywhere – while adding a little peace of mind to parents. 

“And if further proof were needed… the LifeProof all-protective nüüd case for iPhone 5 recently received the Parent Tested, Parent Approved seal of approval with over 22,000 parents in North America rating it the most trusted seal for a smartphone.”
LifeProof cases are designed to be slim and sleek, ensuring users have access to all of their device functions.  This means they can take photos underwater, use their devices as a cook book in the kitchen, set up a GPS unit on mountainous bike rides, use fitness apps on the run – or hand them over to their kids! So whatever adventures your friends and loved ones are into, there’s a case for everyone – for a multitude of devices.  For further information and to explore the full range of LifeProof cases visit:

A PR Collaboration


  1. I don't have a smartphone - only a basic phone! But I'd hate for that to be broken as it has all my numbers on it and to put them on again would take ages.

  2. Phones will be scratch-proof and waterproof as standard soon.

  3. My children have been exposed to educational videos on you tube from a young age and I feel like it has aided their learning

  4. I NEED one of those cases!

  5. I cringe when I see my sisters young children walking round and dropping her iphone!!
    Felicity kelly

  6. They can be useful but it's frightening that children are spending increasing amounts of time on devices& less time being active & being in the 'real world'