Friday, 25 October 2013


TV and radio presenter Edith Bowman is inviting women across the UK to get involved with the Always UNESCO campaign for girls literacy, joining them in making a real difference to the lives of girls in Senegal.  For every UNESCO marked pack of Always purchased exclusively at Tesco, Always will donate one school lesson to a Senegalese girl - helping her to succeed not just at school but in life.   

The opportunity to attend school to learn to read and write should be given to every child in the world. Sadly this isn’t the case in countries like Senegal.  Here the reality is that for many girls, falling behind in school - and in life - is the norm.  This is due to the inconsistency of their education, missing out on going to school due to a range of factors including lack of transportation and family commitments.  However puberty is also a major contributing factor- with no access to feminine care products, girls might be forced to stay at home every month during their period, something girls in the UK take for granted.  It is these factors that contribute to the fact that three out of four girls in Senegal do not finish school, resulting in less than half (45%) of them being literate.  Literacy is vital; a child born to a mother who can read is 50% more likely to survive past the age of 5[1].  It’s these statistics that motivate Always and UNESCO to empower the lives of these girls through education.

Edith Bowman comments: “I’m supporting the Always UNESCO campaign to make a difference to girls’ lives in Senegal through education. As a woman this is something I feel strongly about - to be able to empower other young women and girls to achieve their hopes and dreams and to have the opportunity to succeed in school and life is so important. The work Always and UNESCO have done so far is amazing.  8,000 Senegalese girls have benefited from the partnership, teaching 3,000 girls to read and write, but there’s still more to do.  Together as girls we can help them further; get involved and empower a Senegalese girl.”   

Always and UNESCO are offering women in the UK the opportunity to make a real difference to the lives of these girls.  Every UNESCO marked Always pack purchased will generate a donation from Always, improving the education and lives of girls in Senegal.  And, from 1st November – 31st December for every UNESCO marked Always product purchased Always will donate 2 lessons per pack.

All information can be found at the Always UNESCO website which also features inspiring stories from some of the Senegalese girls benefiting from  the literacy programmes - stories such as that of Kéwé Ndiaye from Dakar, Senegal, who is already enrolled in an established literacy programme to learn to read and write.  She expresses her thankfulness to the girls who supported the cause, asking them to continue: “I really thank them. They helped me overcome a barrier to finally take my life in my own hands so that I can realise my dream of becoming a fashion designer.”

Lessons can also be donated without purchase with 1 click at the P+G website SuperSavvyMe:
Nick Diamond, P&G Global Tesco Marketing Director said, “As leaders in Feminine Care, we feel it is our responsibility to ensure that girls are given every opportunity to succeed in life. Staying in school is a fundamental factor of success. Today, we reach 20 million girls around the world every year with Always Puberty education programmes and our partnership with UNESCO is enabling us to broaden the significant difference we are making in the lives of girls today – the women of tomorrow.”
Rebecca Shelley, Group Corporate Affairs Director at Tesco, said: “As one of the world's leading retailers, we want to use our scale for good. We already create great jobs and careers for young people in our business and across our supply chain, but we want to go further by creating millions more opportunities for young people across the world, helping them to succeed wherever they are.  We hope our work with UNESCO and Always will make a real difference to the lives of thousands of young women in Senegal.”

Diamond continued: “This campaign builds on a successful model where our consumers can make a difference by doing the things they do every day. In April a similar partnership for the P&G Children’s Safe Drinking Water programme driving a “1 pack = 1 day of clean water” mechanic resulted in 13 million days of life-saving drinking water for communities who need it most around the world. Through the Pampers-UNICEF “1 pack = 1 vaccine” program, we’ve helped protect 100 million women and their newborns from maternal and neonatal tetanus. Simple acts are having a significant impact in helping improve lives across the world.”

How to take part in the campaign
  • Go to any Tesco store nationwide between now and March 2014 and purchase a UNESCO marked Always product (Always Ultra Normal, Always Ultra Normal Plus with Wings, Always Ultra Long, Always Ultra Long Plus with Wings, Always Ultra Night).
This is a charity post, no incentive given to feature.

The power of education
  • An extra year of primary school boosts girls eventual wages by 10-20%[2]
  • An extra year of secondary school education boost girls eventual wages by 15-252
  • When women and girls earn income, they reinvest 90% of it into their families[3]
  • HIV and AIDS spreads twice as fast among uneducated girls as among girls with even some schooling4

Illiteracy in Senegal
·         Less than half (44%) of Senegalese girls are literate5
·         Children coming from a rural home in Senegal are less than half as likely to complete school6
·         The Senegal school life expectancy for girls was just 8.0 years in 20107;  about the time when young girls are expected to begin or are experiencing puberty

This is a charity post, no incentive given to feature.


  1. Fabulous cause. Will definitely think about purchasing Always from Tesco.

  2. Such an important cause. I will look out for the products in Tesco.

  3. Great idea - I will look out for the packs too.