Thursday, 18 April 2013

Cadbury Taster Competition

Its a day of chocolate news for you today. I just received the New Cadbury Marvellous Creation bars to review,a bit overexcited at the jelly popping candy variety. Plus the family are being extra nice, hoping to get in on the reviewing. 
Oh and I will be running a 'Marvellous giveaway'  thanks to Cadbury, so you can get your hands on some for free!!
When I ran the last giveaway for the Cadbury hamper, there was also news of the competition to win what has to be one of the most enviable jobs in the world. A Cadbury taster.
I entered but sadly my word was not good enough, the winner has been announced and let me say I'm not jealous.....walks away sobbing!
Glyn Ceiriog local lands nation’s tastiest role
‘Childhood dreams come true’ as hospital worker invents
tasty new word ‘absoverylicious’ to land exclusive Cadbury Taster role
Hospital worker Jane Ballinger is enjoying the sweet taste of victory after beating over 77,000 chocolate lovers from around the country to win a new role as the ‘Honorary Cadbury Taster’.
Jane’s sweet benefit’s package will allow her to design a handful of truly unique Cadbury Dairy Milk bars, get an exclusive first taste of all new Cadbury chocolate innovation before it hits the shelves, and, as expected, receive plenty of delicious Cadbury Dairy Milk.

Cadbury has been challenging the nation to invent a brand new word to define the iconic and delicious taste of Cadbury Dairy Milk. The countrywide search was kick-started by chocolate-loving chatterbox Claudia Winkleman and Booming Brit Brian Blessed. Jane’s winning word, ‘Absoverylicious’, was chosen for its creativity and originality, landing her the tastiest role in the country. 

Close contenders to Jane’s winning word:

• Creamendous
• Inchoxicating
• Blocachocadream
• Livinlavidacoco

Jane comments: “I’ve always grown up with the delicious smell of Cadbury Dairy Milk - living near the former Cadbury factory in The Wirral and now in Chirk - so this is my childhood dream coming true! I entered 10 times and spent hours looking at other creative words for inspiration. I’m so pleased my word, absoverylicious, has won me my dream role!”
Jane, who works as a Healthcare Records Supervisor at Robert Jones and Agnes Hunt Orthopaedic Hospital in Oswestry, has been sharing the news with patients.
She comments: “Everyone’s so excited for me; my patients at the hospital have been putting in personal requests to make them a unique bar of Cadbury Dairy Milk. The news has even spread to Hawaii with friends being in touch to say how jealous they are!”
Hayley Sosnovik, Senior Brand Manager for Cadbury Dairy Milk, says: “We’re the nation’s favourite chocolate bar*, and now Jane has the nation’s favourite chocolate role! Jane has grown up loving the absoverylicious taste of Cadbury Dairy Milk and we couldn’t have wished for a better person to join our team. We will be giving her an exclusive insight into our chocolatey world, as her fresh set of tastebuds will be testing every new product before public consumption. We have no doubt there will be some celebrating in Glyn Ceiriog this week!” 


  1. Wow, what a win! I'm sure she'll come up with a chocolate bar with a lovely Welsh name.

  2. very envious of this lady, wow what a great prize and experience! love her hair too!

  3. wow honory cadburys taster well done enjoy