Wednesday, 1 August 2012

Marks & Spencer Body Shapes Advice Hub

 Marks & Spencer Launches Body Shapes Advice Hub for Real Women
Marks & Spencer has called upon five fashion bloggers of real shapes and sizes to create body shape styling advice for the woman everywhere.

I am so interested in this concept, its high time 'real women' got some positive support in wearing clothes confidently that are not showing on a stick thin model!
The newly-launched online advice hub has an informative video and styling tips page, giving clear information on how to identify the five main body shapes.
With over 10,000 people searching online for advice around body shapes each month¹ and the BBC reporting that more than half of the public has a negative body image², M&S hopes that the hub will give women the confidence they need to make an informed decision when choosing dresses for their body shape.
Working collaboratively on the project fashion bloggers Muireann Carey-Campbell, Amanda Carr, Kate Sutton, Gemma Cartwright and Harriet Thorn offer their personal styling expertise and can be seen self-modelling the dresses, proving that there’s a style for all women at M&S.
Rectangle shaped, Muireann of, says, “For me it’s all kind of about the optical illusion of creating a bit of a waist. I tend to go for classic shift dresses but if there’s gathering in that area it always helps. I’ll experiment more with different fabrics, colours and patterns.”
But for curvy hour-glass shaped Kate of, it’s all about the right amount of cleavage, “I can’t really avoid it, but [I tend to show] my cleavage area - but I don’t like to show too much off, just enough! I would tend to wear a maxi dress in the day, something free-flowing and comfortable. In the evening, something more fitted, probably a bit sexier and just below the knee. “

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Amanda of is more concerned with support and structure, “Because I’m slightly older - I’m over fifty - I’m looking to cover up that ‘fifty-roll’ you get as you get older, around the waist. So I really love dresses, often with a bit of structure in them. As you get older you like a bit of structure in your dresses.“
Gemma of and Harriet of, who are pear and hour glass shapes respectively, agree that nipped in waists and fuller skirts are the most flattering on their frames.
The body shape advice hub also offers a free to download ‘buyer’s guide’ with tips from assistant dresses buyer, Barbara Bobadilla, which customers can print and take to store with them to assist in the purchasing journey. Barbara says, “Pop the guide in your handbag and bring to your local M&S, so you’ll always have some key pointers to stick to when dressing your body shape”.

 View the ‘How To Dress For My Body Shape’ advice hub online within the dresses section of 
The body shapes advice hub (featuring the video and downloadable buyer’s guide) can be viewed here:
The dresses featured in the video are all available to buy now from:                                                   


  1. This is such a good idea to get woman of all size's and shapes, rather than use size 0 or size 8 and 10.
    As most people are not as slim and perfect as the media portrays.

    1. Thanks So true, we are constantly bombarded bt a beleif of how everybody should look and its so unattainable, without starvation and air brushing anyway!

  2. Well done Marks and spencer!

  3. A step in the right direction - most of us are not stick thin, androgenous models.

  4. sounds like a good idea, as a natural stick i too find it difficult to find clothes that suit me mainly because i have little to put in them

    1. Its hard for most people I think, all my friends of all sizes have issues with off the rail clothes.

  5. Its about time1 Thanks for the review and the info. Women do come in a shapes and sizes