Tuesday, 7 August 2012

JENNI FALCONER LOOKS HOT BUT KEEPS COOL AS SHE LAUNCHES NEW SUMMER CAMPAIGN





JENNI FALCONER has been unveiled as the face of a new campaign being launched by Cancer Research UK and NIVEA SUN, who have joined forces to encourage people to enjoy the sun safely.

Despite the recent wet weather putting a dampener on the British summer, in between showers the sun is still making an appearance.  And when it does, it’s important to enjoy it safely.  The partnership between Cancer Research UK and NIVEA SUN will highlight the simple steps people can take to keep themselves and their family safer.  When the sun is strong, it’s important to use a combination of shade, clothing and at least factor 15 sunscreen to protect yourself, whether that’s in the UK or abroad.

Recent research conducted by Cancer Research UK highlights why the campaign is so important.  Even though 81.8 per cent of people are aware that too much exposure to the sun is the main cause of skin cancer, only 44.1 per cent use SPF 15+ sunscreen, less than a quarter (24.3 per cent) cover up, and just 13 per cent spend time in the shade.  Not only does overexposure to the sun lead to an increased risk of skin cancer, it can also affect your appearance, causing sunburn, wrinkles and premature ageing.[1]


Jenni, known for her fair skin, said: “I’m really delighted to be supporting the new campaign between Cancer Research UK and NIVEA SUN.  We all get a buzz of excitement when the sun comes out, but by following their advice, you can make sure you keep safe at the same time. 

“Personally, I think it’s incredibly important to look after your skin.  I always try to keep a small bottle of sunscreen in my handbag, cover up and spend some time in the shade when it’s sunny.  There are some really great outfits that not only keep you protected but keep you cool too, so there’s no excuse to get caught out.  This is my first year as a new mum as well, and so I’ve been particularly careful about keeping my daughter safe.  Children’s skin is so delicate so I try to keep her out of the sun as much as possible.”  

Yinka Ebo, Senior Health Information Officer at Cancer Research UK said: “The sun has been playing a game of hide and seek this summer, but there’s no hiding from the fact that overexposure to the sun’s rays can be damaging.  That’s why we’re working to raise awareness of the steps people can take to enjoy the sun safely.  This partnership will raise millions of pounds for our lifesaving research into skin cancer, and hopefully prevent it from affecting so many people in the future.”


Jenni is supporting the launch of the first phase of the partnership, which takes place in July 2012.  Over the course of three years, NIVEA SUN will raise millions of pounds which will go towards Cancer Research UK’s skin cancer research.  As well as fundraising for the charity, NIVEA SUN will be promoting key health messaging through an advertising campaign which will promote some simple advice that people can follow to stay safer in the sun:

        Use at least factor 15 sunscreen.  Put an ice cream scoop of sunscreen on when you’re out in strong sun.  Sunscreen rubs of easily if you sweat, swim or change clothes.  So whether you’re in the UK or abroad, when the sun is strong remember to apply plenty of factor 15 or higher, regularly.
   Cover up.  Wide brimmed hats or foreign legion style caps are best when the sun is strong, as well as a t-shirt and a good pair of sunglasses.
     Spend time in the shade if your shadow is shorter than you.  Between 11am and 3pm, when the sun is particularly strong in the UK, spend some time in the shade.

Graham Taylor at NIVEA SUN said: “We are incredibly proud to be supporting Cancer Research UK.  We all need a bit of sun to keep us happy and healthy, but the important thing is to enjoy it responsibly and safely.”

For further information about how to enjoy the sun safely, visit www.sunsmart.org.uk   

For further information about Cancer Research UK's work or to find out how to support the charity, please call 0300 123 1861 or visit www.cancerresearchuk.org. Follow us on Twitter and Facebook.

8 comments:

  1. Great idea, I am pale skinned and am fed up of seeing tanned celebrities and being made feel inadequate by others just because I haven't got a tan. Its not healthy!

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  2. Great choice for a campaign to educate people on the dangers of to much sun and the ways we can all go that little way to protect ourselfs.

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    1. It is good, I am loving the comments and once you really think about the dangers, it seems madness to be trying to get a tan at the risk of serious disease.

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  3. Being of milk bottle white skin (oh yes I'm so white I could pass for milk!) I burn so easily that I just don't bother, I always wear factor 50 on my arms & décolletage area when I'm out in the sun a maxi dress or long skirt to cover my legs.
    I got badly burned a few years ago on my legs I mean each leg was one long, very big & very sore blister. I had never really took ill from the sun before but that night I was passing out & being sick, I've not much memory of it, but hubby, as usual, was fantastic. We'd spent the day on Formby beach, nr Southport & I kept topping the kids sun cream up but not mine for some reason, whilst they was playing I was revising for my A Level maths exam so didn't realise how long we had been out in the sun. Had to have all sort of creams & potions on my burns & warned never to burn them again!
    So I stay covered up, I've tried fake tan but just end up orange! But I'm thinking of having a spray tan for the wedding as my mate has had one & its looks ok.
    Hopefully this campaign will raise the awareness to other people about the risk of cancer from sunbathing or even getting a sun tan from the sunbeds.

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    1. Ouch Jane that sounds awful.Its good to stay covered, so silly to tery to be a different shade than we are. Have you seen the tanless tights? They are really sheer and light and make your legs look fab. Polly Naturals are good too. Then a bit of bronzer for the arms.

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  4. Good campaign. I don't normally wear sunscreen because I don't like to sit under the sun and generally get a tan just being out and about. But do have a bottle somewhere...

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  5. Love the name Jennifer shortened to Jenni rather than Jenny.

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