Monday, 30 April 2012

Hojiblanca Extra Virgin Olive Oil Review




I am rather pleased with myself. I correctly identified the single blend extra virgin olive oil as being the bottle marked A in the taste test I took part in here

The tasting note shows I was on the right track using the appearance, smell of the oil and finally the taste.

At first glance you notice the oil is bright with a green colour. In the mouth you will notice green and ripe olive flavours, with hints of other ripe fruit. There is a broad grassy note which balances perfectly with spicy nuances. On the finish, a subtle sweetness.

It was even more interesting to review it this way as I had no idea of the brand and was interested to learn its a new product in the UK, its calles Hojiblanca and a fabulous priced oil also.

After my taste test I ceratinly will be purchasing


New Spanish oil offers premium quality at affordable price



If you only ever crack out the extra virgin olive oil to drizzle over the odd salad or dress a dinner party dish, you might be surprised to learn that people across the Mediterranean use extra virgin oil for all their everyday cooking needs – from marinades and casseroles to shallow frying, and everything else in between.

And now British food lovers can also use extra virgin oil in their everyday cooking, thanks to the launch of Hojiblanca Extra Virgin Olive Oil – a premium, single variety extra virgin oil coming soon to a Tesco store near you, offering great value for money compared to other extra virgin oils on the market.

Unlike blended extra virgin olive oils, which are created from a mix of different olive varieties, new Hojiblanca Extra Virgin Olive Oil from Andalusia in Spain is created using only the eponymous olive variety Hojiblanca – meaning ‘white leaf’ – so that it has a smooth, distinctive, high-quality taste and an extremely low acidity, guaranteed to be less than 0.3% (against a maximum of 0.8% for all extra virgin olive oils).

We are buying more and more extra virgin olive oil, but we still tend to keep it for special occasions because of its high price tag. However, at just £3.49 for 500ml, Hojiblanca Extra Virgin Olive Oil is affordable enough to be an everyday product – and what’s more, it’s better for you, better for your cooking and offers a superior taste to refined olive oils.

So-called pure and refined oils have undergone harsh chemical extraction and refining processes. High heat and strong chemicals are used to extract, de-gum, neutralise, deodorise and bleach the oil. The resulting denatured oil has virtually no smell or taste, and so a small amount of standard extra virgin is added to provide some minimal olive oil character. These ‘refined’ oils are sold in the UK at virtually the same price as extra virgin.
Spain is the world’s largest olive oil-producing country and Hojiblanca is Spain’s No.1 producer. The Hojiblanca Co-operative produces more extra virgin olive oil than the entire production of France and Portugal combined, and its output amounts to more than half of the real Italian production. Olive trees are tended by family growers in Andalusia and Castilla-La-Mancha and in many cases, traditional hand-collecting methods are still employed. Unlike brands which buy in and blend oils, Hojiblanca has complete control across growing, pressing and packing.

Hojiblanca is packaged in a unique award-winning glass bottle with an eye-catching design and a built-in pourer.

Hojiblanca Extra Virgin Olive Oil is now available in the UK in selected Tesco stores nationwide, with an RRP of £3.49 for 500ml.

Disclosure: My post is based upon material provided free of charge (A bottle of Hojiblanca Extra Virgin Olive Oil) for review purposes. I have not been paid or otherwise compensated to promote the topic, product or service reviewed in this post.

4 comments:

  1. Yay, well done! sounds like it's worth trying :)

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  2. Good price for it too. Well done on the test! Looking at the colours the greener one looks better quality, the other one looks watered down - if you can water down oil!?!

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  3. gosh! there are so many different types of olive oil, I always use extra virginbut i must try others too.

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  4. I don't use olive oil very much because we are on a tight budget at the moment, but when we start to get back on track I will give this a go.

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