Thursday, 1 March 2012

Cadbury launches an exciting new way to support our athletes


Send us a postcard!
Cadbury launches an exciting new way to support our athletes

2012 is finally here and to continue its sponsorship of the London 2012 Olympic and Paralympic Games, Cadbury is introducing a brand new engaging way for the public to pledge its support to the Team GB and Paralympic GB hopefuls by harnessing the simple power of the written word.

From 27th February, exclusive limited edition Union Jack flag packs of the Cadbury Dairy Milk range will come complete with pre-paid, addressed blank postcards that have been designed especially to allow fans to send their best wishes and emotive words of encouragement to Team GB and Paralympic GB hopefuls for the London 2012 Games.

With the London 2012 Games taking place in just over 5 months our athletes need to know the nation is behind them.Sending a postcard with words of motivation and encouragement provides the perfect proof.

Each Cadbury Dairy Milk Postcard will be entered into a prize draw for the chance to win one of 150 pairs of tickets to the exclusive launch party for Team GB, held at the Royal Albert Hall on 11th May 2012. There are also one million Clap BannerĂ’ noisemakers to be won (terms and conditions apply*).

The public can also submit messages to the athletes on the dedicated website www.cadburypostcards2012.co.uk. Fans who purchase a Cadbury Dairy Milk variant pack will also be able to enter into the online prize draw,simply by logging on and typing in the unique on-pack code (terms and conditions apply*).

Cadbury Dairy Milk Postcard packs have an RRP of £1.99 (230g) and  £1.39(120g) and will be available from all major and independent retailers from 27th February 2012.

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