Friday, 3 February 2012

Pretty Idle Artisan chocolates. Indulgence for Britains busiest women

Sassy and debauched: the ultimate Valentine’s Day indulgence for Britain’s busy women

Need a little last minute luxury for the gorgeous, busy woman in your life this Valentine’s Day? Or celebrating solo and want to lose yourself in a universe of shamelessly selfish indulgence? New British luxury relaxation label, Pretty Idle, is here to save the day with its first blissed-out collection of artisan chocolates.

Presented in a sumptuous drawer-style box with a black velvet tab, each chocolate sparkles for attention and has been individually created by Pretty Idle’s own London-based chocolatier, Madame Coco, using her personal favourite flavour-combinations from around the globe. These chocolates are unapologetically sassy, shamelessly indulgent and deliciously immoral. A veritable treasure trove of chocolate hedonism, designed for women by women, the box contains twelve opulent treats:
Ø  Pretty Idle Spice – Our secret blend of decadent spices in velvety dark chocolate
Ø  Gem de la Mer – Sexy sea-salted caramel encased in shimmering milk chocolate
Ø  Passion Rocks – Glitzy little squares of indulgent passion-fruit praline
Ø  Boozy Floozy – Fabulously retro cognac and raisin in deep, dark chocolate
Ø  Ooh La La – Sumptuous layers of Parisian praline, feuilletine and white chocolate
Ø  Ruby Rouge – Raspberry ganache with a shameless pinch of saffron

Pretty Idle Artisan Chocolates are available exclusively from for £18. Order by 11 February for guaranteed UK delivery for Valentine’s Day.

Inspired by the vintage Hollywood glamour of Marilyn Monroe and Mae West, spiked with a cheeky modern twist of style, wit and an inherent understanding of what it feels like for a girl, Pretty Idle is Britain’s newest luxury relaxation label, dedicated to delivering slivers of bliss to busy women who spend their lives putting others first.

Created by ultimate busy girl, Jacqueline Day, and award-winning West End performer, Frances Ruffelle, Pretty Idle is here to bring hedonism into your homes with little touches of opulence that make all the hard work worthwhile. 2012 will see the label launch its exclusive first collection of limited edition chill-out accessories such as cashmere blankets and socks and luxe aromatherapy candles and bath oils, all designed and created in the UK.

Discover more at


  1. sound amazing - especially the passion fruit one!

  2. I can't believe how pretty they are! Bit classier than Milk tray!!