Monday, 14 November 2011

Pudsey and his Beary Best Friend… Blush Bear Return to Build-A-Bear Workshop

Build-A-Bear Workshop teams up with BBC Children in Need once again
to give Guests the opportunity to make their beary own Pudsey and Blush
Bear

Following the success of last year’s campaign that sold over 11,500 bears, Pudsey and Blush Bear are back and now available at Build-A-Bear Workshop® stores nationwide at any of 55 Build-A-Bear Workshop® stores across the UK with £5 from the sale of each Pudsey and Blush Bear going directly back to the national charity Appeal.

Blush Bear who is Pudsey’s ‘BBF’, likes playing the drums and dancing and is on hand to help Pudsey with his busy fundraising schedule, lending him a well needed paw when he needs it. Blush loves to have fun and comes with magnetic paws to help her cover her
rosy cheeks.

New for this year is a furbulous Pudsey, who has been re-designed to feature a beary cute spotted heart, a t-shirt with an all new BBC Children in Need design and a bear-illiant pair of Pudsey slippers and pyjamas. Blush has had a make-over too with a beary pretty new pinafore dress. An additional £1 from the sale of the t-shirt, slippers, pyjamas and dress will also be donated back to the charity.


In 2010, Build-A-Bear Workshop donated a bear-illiant £135,000 to BBC Children in Need through the sale of Pudsey and Blush Bear and this year they’re hoping to do even better with the addition of new clothing for the furry pair. Every penny raised helps to make a positive difference to the lives of disadvantaged children and young people right
here in the UK.

Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of age, has a special fondness for stuffed animals. When Guests visit Build-A-Bear Workshop stores, they enter a light-hearted teddy-bear-themed environment. Guests are now be able to make and stuff their beary own Pudsey and Blush Bear, add a heart – a Build-A- Bear Workshop trademark – and if they choose, dress them in pawsome outfits.

Guests can also play together online for free with their new furry friends at Bearville.com™, the company’s virtual world and entertainment destination. Guests who purchase a Pudsey or Blush Bear can also register them at Bearville.com.

“We are absolutely delighted to be partnered with such a worthy cause like BBC Children in Need again and with the addition of Blush Bear and a limited edition Pudsey Bear, we hope this year supersedes the previous year’s campaigns”, said Build-A- Bear Workshop Founder and Chief Executive Bear, Maxine Clark. “Giving back to the community and helping children and families is a core value at Build-A-Bear Workshop and is at the very heart of our brand”.

“We are very excited to be working with Build-A-Bear Workshop for the fourth year running. Children are at the heart of our charity and it’s wonderful for kids and adults alike to be able to make their very own Pudsey and Blush Bear mascot”, says Carrie Green, Partnership Manager for BBC Children in Need.
Guests can support the cause by purchasing a Pudsey or Blush Bear from any
Build-A-Bear Workshop store nationwide or from the company’s website at

Pudsey Bear retails at £15; Pudsey Bear t-shirt at £5; Pudsey Bear Pyjamas at £10 and the Pudsey Bear slippers at £4.50 each. Blush Bear retails at £15; Blush Bear t-shirt at £5; and the Blush Bear dress at £10 each.

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