Thursday, 29 September 2011

OWN A COLOUR AND HELP A CHILD


Dulux teams up with UNICEF to raise £16.7 million to help transform lives
Today Dulux is taking its passion for colour to higher heights in a bid to raise £16.7 million for UNICEF, the world’s leading organisation protecting the rights of children and young people.
For £1 you can own one of the 16.7 million colours that can be displayed on your average computer, smartphone or tablet, whether that is a favourite hue, in honour of your chosen football team or as a gift for a loved one to celebrate a special moment. To make a difference to the lives of children across the globe just visit
http://www.ownacolour.com to take your pick and put your name against your chosen colour.
Former England rugby star Matt Dawson is just one of the famous names that has staked his claim on one of the available colours choosing olive, the theme of his wedding. Likewise Jemima Khan has claimed blue in honour of Chelsea FC, her son’s favourite football team. Sir Roger Moore joins the fray choosing a specific tone of blue representing his wife’s Swedish homeland, meanwhile Duncan Bannatyne remains patriotic to his Scottish roots with yet another blue tone.
Matt Pullen, Dulux Marketing Director UK & Eire comments: "Never before has colour been used in such a positive and engaging way to transform lives. It is our aim to name each and every one of the 16.7 million colours to support the great work that UNICEF do and urge people to get involved to make a difference and spread the word through your social networks too."
Matt continues , "Picking a colour for yourself or a friend is such a simple task yet it will make such a dramatic difference to millions of children’s lives around the world. We urge everyone to visit
www.ownacolour.com and help us raise £16.7m".
UNICEF is the world’s leading organisation protecting the rights of children and young people. UNICEF is present in more than 190 countries protecting children’s right to be educated, healthy, protected and treated fairly. UNICEF works with families, local communities, businesses and governments to ensure that these rights are upheld.
Your donation will help UNICEF continue its work on everything from building schools in Pakistan and bringing clean water to Ethiopia, to providing immunisations in Haiti and responding to emergencies like the recent catastrophe in East Africa.
To own a colour visit

7 comments:

  1. This is an absolutely fantastic idea! So different original. I will definately be 'owning a colour' so thank you for this fantastic post.

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  2. Thanks so much for highlighting this campaign. It's such a clever I'd. I'm off to choose my colour now. What an easy way to make a difference! @piperanddaisy

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  3. Great idea. Glad this is being well publicised through bloggers. Thanks for alerting me.

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  4. Great idea. Glad this is being well publicised through bloggers. Thanks for alerting me.

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  5. What an amazing concept! I'll def get involved and spread the word to my chums :)

    @hannahmdy

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  6. What a great fund raising idea this was! :)

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