Tuesday, 30 August 2011

Window Shopping...Online supermarket, Ocado, hits the high street with innovative new ‘shop’

Now this is what I call window shopping for real. How cool is this launch, I expect this may be the future for shopping!

OCADO WILL be moving from computer screens to shop windows, as the award-winning online supermarket takes residence at central London shopping centre, One New Change, to showcase the next generation in shopping.

In a UK first, live between August 25 and September 1, an integrated window display will allow shoppers to purchase all their grocery essentials and a few indulgent treats on their mobile phones, to be delivered direct to their door. From stamps to Shiraz; toilet roll to tuna; even delicious treats from the supermarket’s new Reflets de France and Daylesford Organic ranges, never has window shopping been so satisfying.

An experimental and innovative departure from its traditional business model, the Ocado virtual store at Unit 23, One New Change in the City of London will be accessible 24 hours a day with customers able to shop in a few easy steps:

If you don’t have it already, download the Ocado on the Go app from the App Store or Android Market
Open the app and press the barcode symbol in the top right of your screen
Hold the camera screen over the barcode of a product until it recognises it
When the product appears on your screen, press ‘add’ to put it in your basket
Keep on shopping and then check out!

A strictly online business, this is the first time Ocado has migrated from the internet to bricks and mortar. However, being pioneers in online grocery retail - introducing the world’s first transactional supermarket mobile application on iPhone in 2009 - the company was keen to stick to both its roots and strengths of digital technology with this unique spin on high street shopping. As of this May, mobile devices were used in a staggering 15% of Ocado checkouts; customers now regularly shop via the Ocado On The Go application.

Jason Gissing, Ocado co-founder, said: “The virtual shop window is a bold move for Ocado and something we are very excited about.

“We hope this trial is a hit, and based on its success, we’ll be looking at options around continuing this ‘virtual window shopping’ approach in other locations UK-wide.”

Head down to Unit 23, One New Change, from 25th August until the end of the month armed with your mobile phone for a truly unique shopping experience!

1 comment:

  1. Wow - I love this idea! Now if only Ocado delivered to me up in Scotland! I keep getting vouchers through with my lovefilm and checking, but no, my postcode is outwith their delivery area... boo hoo!